Mountain Dew Signs Extension
ESPN.com, January 27, 2010
Burr Ridge, Ill. -- Alli, the Alliance of Action Sports today announced that Dew Tour title sponsor Mountain Dew has signed a multi-year deal to extend the relationship. The series title sponsor since the Dew Tour's inception in 2005, Mountain Dew will retain entitlement of both the Tour and its points-based championship, the Dew Cup.
"Mountain Dew is looking forward to further success with our title sponsorship of the Dew Tour and the prized Dew Cup," said Jeff Dubiel, VP of Sports Marketing, Pepsi. "The Dew Tour is always providing Mountain Dew with new opportunities to build brand equity and really connect with its core consumers. Because of this; we've decided to renew and enhance the long-standing relationship with Alli."
"We're beyond pleased to have Mountain Dew renew their relationship with the Dew Tour," said John Stamatis, Alli Vice President of Marketing and Partnerships. "The fact that Mountain Dew is extending their involvement with the Dew Tour is a testament to the strength of the brand and the Tour we have built together over the past five years."