Mountain Dew introduces a new racing team lineup for 2016
Thanks to a three-year extension of PepsiCo’s longstanding partnership with 11-time Sprint Cup Series champions Hendrick Motorsports, Mountain Dew is continuing as a primary sponsor of Dale Earnhardt Jr. and welcoming drivers Kasey Kahne and Chase Elliott to its lineup.
With 2016 marking Dale Jr.’s ninth year with the brand, Mountain Dew will continue as primary sponsor of the No. 88 Chevrolet SS for three races this season. Alongside him will be Chase, the popular Sprint Cup rookie and 2014 XFINITY Series champion, whose No. 24 team will feature Mountain Dew as a primary sponsor in two races annually. Kasey, who is no stranger to the DEW brand after driving under it earlier in his career, and the No. 5 team will have DEW as a primary sponsor in one race per year.
Mountain Dew is pumped for the 2016 Sprint Cup Series season and is looking forward to partnering with Dale Jr., Kasey, Chase and Hendrick Motorsports both on and off the track. The partnership is a natural fit for passionate racing fans, who, like members of the DEW Nation, love speed, thrills and having a good time.