Lipton Iced Tea Helps Consumers 'Feel the Taste' Of Summer All Season Long
Source: PepsiCo News, May 28, 2013
Campaign Launches Summer-Long Celebration Including Release of the Lipton "Summer TASTES Report" with Mario Lopez
PURCHASE, N.Y. and ENGLEWOOD CLIFFS, N.J. -- Lipton, America's number one portfolio of teas, is partnering with tastemakers and lifestyle experts on a campaign set to inspire consumers to 'Feel the Taste' of summer all season long.
As the unofficial start of summer, Memorial Day marks the perfect time for consumers to toss aside their sweaters and enjoy all that the sun-filled summer has to offer. To celebrate, Lipton is releasing its first-ever Lipton "Summer TASTES Report," featuring content and tips on what to SEE, MAKE and DO this summer. Curated by experts including New York City Mixologist Scott Fitzgerald and entertainment host, actor and tastemaker, Mario Lopez, Lipton's "Summer TASTES Report" can be found exclusively on Lipton's Facebook pages (facebook.com/LiptonUS and facebook.com/LiptonIcedTea) beginning today.
Lopez said, "Summer is my favorite season because you can feel the taste of warmer weather in everything you do – including, of course, food and drinks. That's why I'm excited to team with Lipton Iced Tea to release the 'Summer TASTES Report' and inspire people to feel the taste of summer all season long."
Lipton Iced Tea is also hosting an array of activities for consumers throughout the season, each poised to enhance the sun-filled months ahead, including:
• LIPTON BRINGS 24-HOURS OF SUNLIGHT TO NYC
To celebrate the longest day of the year, Lipton is partnering with world-renowned art institution PRATT Institute to create a one-of-a-kind illuminated installation that will shed light on consumers for a period of 24 hours. The installation will be unveiled at an exclusive 'Summer TASTES Party' in New York City on June 20, just in time for the summer solstice.
• SHOW LIPTON HOW YOU 'FEEL THE TASTE' OF SUMMER
Beginning today, consumers can visit either of Lipton's Facebook pages to upload a photo, using the hashtag #TasteofSummer, to show how they feel the taste of summer for a chance to win an all-expenses paid trip to New York City to attend Lipton's 'Summer TASTES Party.' For complete details and terms and conditions, please visit LiptonT.com.
• "SUMMER TASTES REPORT" KEEPS THE PULSE ON SUMMER MUST-DOS
Following the initial report released today, Lipton will publish a new "Summer TASTES Report" every few weeks through the end of the season.
"The longer days of summer give people everywhere more opportunities to get out and embrace life," said Linda Bethea, Senior Director of Marketing, Pepsi Lipton Tea Partnership. "To help people celebrate and relish in those great moments, we are bringing the refreshing taste of Lipton Iced Tea to the forefront by partnering with a variety of tastemakers, who know firsthand all the best ways to feel the taste of summer."